Global Information System is very important tool used to differenciate and locate cultural
differences between countries. One of GIS benifts its ability to distinguish geographical and
cultural differences such as language, cultural habits and religion. Another advantage of GIS its
ability to have speakers of the cultures involved, allowing the translated infos to be as direct
and transparent as possible making it a very effective cultural interactive tool.
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It goes deeper to even discover the less visible habits like constitutional norms and freedom to
means and manner of communication.
However, global companies like Toyota are using GIS in Saudi Arabia because they have to know
what cars are the Saudi more preferd to buy. In my country because of the weather and the
environment we are more likely to buy SUV and 4×4 vehicles. So, Toyota send more cars from
this type to my country.
Cultural differences,
Firstly, the most important cultural differences between SA and USA is language, religion and
politics. In language if a global company wants to open a store in SA they have to hire people
who can speak both language in order to avoid misunderstanding to make customers more
satisfied and to avoid misunderstanding.
Second is religion, in Saudi dressing code is based on Islamic teaching so women has to be
covered in front of person that is not direct family. Unlike, USA were dressing code is more
about personal choice.
Lastly is politics, America is liberal and democracy country. But, Saudi Arabia runs of a
controlled monarchy and theocracy and the country is rolled by a king who rarely can be
disagreed with. So, the laws are very different.