FICTITIOUS PRODUCT
COMPANY’S INTRODUCTION:
Our company ‘COSMIC VARIANCE’ came into existence almost a decade ago. It is one
of the best selling cosmetic company in the global market. It deals in multiple cosmetic
products such as: Eye Liner, Mascara, Lipsticks, Gloss, Nail paint, Eye pencils, Eye
shadows, Blush on, and Shimmers.
Our company understands the needs of women to the best!! Our products are made to suit
the delicate skin of women. All the products of our company are manufactured without
animal fat!! After a significant amount of R & D and untiring market research efforts, we
have come up with our most novel product.
Colors are something that give you joy. Just like our new product “ENVY”, a nail paint
which is thrilled and filled with colors. Our nail paint is no ordinary nail paint that you find
in local market. It possesses a specialty of changing shades in light. It goes brighter in
bright light and shows contrast in low intensity of light. This is a unique ability of our
product. This nail paint is available in every possible color!! Our nail paint attracts every
eye and is good looking and makes you look very attractive. This is one of the best nail
paint available in India at an extremely reasonable and worth the price!!
FEATURES OF ENVY
•Envy has the ability to change its shade with a change in light. So one gets multiple
shades of the same color in single nail paint.
•Envy nail paint dries faster. So it saves time of people who live a fast life.
•It helps the nails to breath as most of the nail paints don’t allow this.
•Our product is a peel off. It does not require a remover, it can be peeled off.
•It has a great fragrance.
•It helps make the nails stronger as most of females face the problem of easy nail
breakage.
•It doesn’t contain animal fat and is produced considering the Go Green concept.
•We have a special brush to apply nail paint, the brush comes flatter and wider
which helps for smooth application of nail paint.
•It even makes your nails shiny.
•It is comparatively long lasting.
•It is non-toxic.
•Our nail paint is available at a very reasonable cost and gives value for money.
MARKETING MIX-4 P’S
Product:
•“Envy” changes its shades of color with the change in light i.e. depending on the
intensity of the light.
•We certify that are product is not tested on animal nor is the brush made out of
