1. Current Situation
Today, Ferrero Group ranks the 4th in global confectionery manufacturer of chocolate.
It is covering all American and European markets. It is one of the best sellers in the chocolate
industry including Ferrero Rocher, Mon Cherie, Kinder Surprise, Pocket Coffee, TicTac, and
finally Nutella, Ferrero Group has active presence on three major markets : Chocolate
Confectionery, dried snacks, spreads. All these products are available all over the worlds.
2. Mission
The products of Ferrero Group are loved by millions of consumers all over the world by being
inimitable. Its mission is to provide a product with: High Quality, Freshness, Crafted precision
and is produced by the better raw materials.
All this is done in consideration to the customers. It also takes care of the hygiene, social issues,
environment and the local communities as well its human resources.
One of the major characteristics is “Glocal” which means that it thinks globally and act
locally which consider international development as well as building strong relationships
with its local communities.
Ferrero puts the consumer above everything else. It creates trust and tries to build stronger
relationships with them. All that can be ensured by the expertise, experience and understanding
of its successful directors and employees. This is the key factor of its success.
3. Objectives
The specific objectives followed by Ferrero group are: