B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
A Feasibility Study on the Establishment of
Three’Twenty-one Convenience Store
In Lipa City, Batangas
A Proposed Project Presented to the Faculty of
College of Engineering and Computing Sciences
BATANGAS STATE UNIVERSITY
Lipa City
In Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Industrial Engineering
By:
Ferranco, Terresa
Pose, Eloisa Jane
Rodriguez, Mark Lester
2021
B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
TABLE OF CONTENTS
CHAPTER 1: BACKGROUND OF THE STUDY
INTRODUCTION 6
BRIEF BACKGROUND OF THE STUDY 7
OBJECTIVES OF THE STUDY 8
SCOPE AND LIMITATIONS OF THE STUDY 8
CHAPTER 2: MARKET STUDY
OBJECTIVES OF THE STUDY 10
METHODOLOGY
RESEARCH DESIGN 11
SUBJECT OF THE STUDY 11
DATA GATHERING PROCEDURE 11
STATISTICAL TREATMENT OF DATA 12
DEMAND 12
MAJOR CONSUMER OF THE PRODUCT 12
HISTORICAL DEMAND 12
PROJECTED DEMAND 13
SUPPLY 14
HISTORICAL SUPPLY 14
PROJECTED SUPPLY 15
DEMAND AND SUPPLY ANALYSIS 16
MARKET SHARE 16
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B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
SWOT ANALYSIS
STRENGTH 16
WEAKNESS 17
OPPORTUNITIES 18
THREATS 18
MARKET STRATEGIES AND PROGRAMS
SERVICE 19
SERVICE NAME 20
PRICING 20
PLACE OF THE BUSINESS 21
PROMOTION 21
GENERALIZATION 23
CHAPTER 3: TECHNICAL STUDY
OBJECTIVES OF THE STUDY 24
DESCRIPTION OF THE BUSINESS 24
SERVICE PROCESS 25
STORE LOCATION 26
STORE LAYOUT 26
REQUIREMENTS NEEDED OF THE STORE 27
STORE FURNITURE AND FIXTURES 27
STORE TOOLS AND SUPPLIES 28
STORE SUPPLIES 29
STORE MAINTENANCE SUPPLIES 30
STORE UTILITIES 31
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B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
WASTE DISPOSAL 31
DIRECT LABOR REQUIREMENTS 32
CHAPTER 4: MANAGEMENT STUDY
OBJECTIVES OF THE STUDY 33
FORMS OF BUSINESS OWNERSHIP 33
CAPITALIZATION 34
ORGANIZATIONAL STRUCTURE 34
MANPOWER REQUIREMENTS 35
COMPENSATION 38
ORGANIZATIONAL POLICIES 39
EMPLOYEE 39
OPERATIONS 40
LEGAL REQUIREMENTS 41
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B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
LIST OF TABLES
TABLE
2.1 HISTORICAL DEMAND 13
2.2 PROJECTED DEMAND 13
2.3 HISTORICAL SUPPLY 15
2.4 PROJECTED SUPPLY 15
3.1 CONVENIENCE STORE 27
3.2 STORE FURNITURES AND FIXTURES 28
3.3 STORE TOOLS AND SUPPLIES 28
3.4 CONENIENCE STORE SUPPLIES 29
3.5 STORE MAINTENANCE SUPPLIES 30
3.6 STORE UTILITIES 31
4.1 PARTNER CONTRIBUTION 34
4.2 COMPENSATION SCHEDULE 38
4.3 FEES AND LICENSES 42
LIST OF FIGURES
FIGURE
2.1 BUSINESS LOGO 20
2.2 STORE TARPAULIN 23
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B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
Chapter 1
BACKGROUND OF THE STUDY
Introduction
With the increasing globalization, the rapid spread of products across
national borders and cultures is visible, especially in the Philippines. Globalization,
together with technological advancement, greatly influences Filipino nowadays.
Filipino quickly adapt to the trend through the power of social media that also plays
as an essential tool in information dissemination.
There is a noticeable growth within imported products, especially from those
countries that greatly influence the Philippines, such as South Korea, Japan, and
America. This results in a greater demand for the product that those given
countries offered. Accordingly, Metro Manila and nearby cities genuinely are a
melting pot of influences from different cultures. People readily accept and receive
new trends and influences from across the globe. According to (Cruz 2014)
through the internet, the fans of Korean stars can search about their idol, to
socialize by joining social networking sites, and to buy hallyu products which
influenced by Korean culture. K-pop has nevertheless penetrated the Philippine
market and gained a significant amount of popularity. This is just one of the pieces
of evidence that explain how open and acceptable the Philippines are in terms of
different cultures shared by other nations.
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B A T A N G A S S T A T E U N I V E R S I T Y
College of Engineering and Computing Sciences
On the report published by the Oxford Business Group entitled “The
Philippines 2016”, it is stated that the Filipino population is relatively youthful – a
demographic prone to higher rates of spending and consumption. This is probably
the main reason why growing numbers of businesses, especially with the retail and
food industry, are popping everywhere, conveniently offering products and
services following the fast-paced lifestyle of the people.
According to the study above, the researchers decided to offer a different
product from South Korea, Japan, the Philippines, America, and Thailand because
these countries influence us in food, culture, and even language. This store will be
called 3’21 Convenience Store.
