FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT
PREAMBLE:
We have taken out time to write this report for several reasons among which are:
[pic] This project serves as part of the “private-sector participation initiative” drive
embarked by our company
[pic] Our desire to make you reconsider your present stand about not wanting to invest in
the Nigerian economy, for now
[pic] Our belief that this report can form a base for an enlarged feasibility report, which we
hope you, would commission us to carry out
[pic] Our desire to make you see the financial viability of this project
[pic] Our desire to make you see the potentials of the Nigerian market
[pic] Our desire to bring viable investments into this country
[pic] Our desire to portray the true image of Nigeria to the outside world
[pic] Our desire to see your company operational in Nigeria
It is therefore our firm belief that after reading through this report, there will be a burning
desire to reap the benefits of investing in Africas biggest market, and partnering with us in
its quest to touch hearts through the McDonalds heritage.
TABLE OF CONTENT
1. DATA GATHERING
2. CONCEPT DEVELOPMENT
3. SITE ANALYSIS
4. COMPETITOR ANALYSIS
5. FINANCIAL STATEMENT
[pic] DATA GATHERING
[pic] BASIC FACTS ABOUT NIGERIA: AFRICAs BIGGEST DEMOCRACY AND
MARKET.
FEDERAL CAPITAL: ABUJA
COMMERCIAL CAPITAL: LAGOS
POPULATION
Nigeria with a population of 113,828,587 (July 1999 EST.) is the most populous country in
Africa.
It has a Population Growth rate: 2.92% (1999 EST.)
AGE STRUCTURE
0-14 YEARS: 45% (MALE 25,613,974; FEMALE 25,397,166)
15-64 YEARS: 52% (MALE 30,272,539; FEMALE 29,197,611)
65 YEARS AND OVER: 3% (MALE 1,678,732; FEMALE 1,668,565) (1999 EST.)
[pic] MARKET AREA
We intend that McDonalds setup its first restaurant, in Lagos State. It has also pinned
down any of these locations for its first restaurant, namely Broad and Marina Streets in
Lagos Island, Awolowo Road in Ikoyi, and Akin Adesola and Ahmadu Bello Way, in
Victoria Island.
There is a school of thought that says that the Market in Lagos is bigger than the Market in
other countries of West Africa put together.
For people conversant with Lagos, these locations are prime locations, as they boast of the
presence of Nigerias high rise buildings, Nigerias most successful shops and companies,
with their attendant management and senior staff, who invariably are Nigerias cr*me de la
cr*me. These locations can also be regarded as Nigerias Jugular vein in commerce. They
also presently boast of hosting the best Fast Food Restaurants in Lagos. We are already
looking forward to a healthy competition between you and them. Another feature of these
