Hieu Phan (Viet Nam)
Mark 3342
CE 8
Chapter 14 focuses on the problem-recognition portion of the consumer decision–
making process. By engaging in Christmas Creep, what role do marketers play regarding
problem recognition?
By engaging in Christmas Creep, Marketers play regarding problem recognition in 4
ways. First of all, marketers need to know the actual consumer’s problem which they are
having. Secondly, marketers need to know develop the marketing mix to solve consumer’s
problem. Thirdly, marketers need to know how to make consumers aware of their problems.
Finally, on this moment they need to prevent the problem recognition among consumers.