FACULTY OF BUSINESS, HOSPITALITY, ACCOUNTING &
FINANCE
MASTER OF BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
ASSIGNMENT BRIEF
SEMESTER: MAY– JULY
2022
Course Name
Strategic Management
Course Code
MGT 7144
Course Leader
Fakir Mohamed
Type of
Assignment
Individual Assignment
Student ID
MBAHM22056130
Name
Liu zhangqin
Student’s
Declaration
I certify that this assignment is my own work and the plagiarism is below
30% and where materials have been used from published sources, they have
been properly acknowledged and cited and referenced. I understand I will
receive a mark of 0% for this assignment and may receive further penalties
if the content is found to be plagiarized.
Signed:
Date:
Feedback/Feedforward given by Lecturer
(Feedback to be provided within 2 weeks of deadline)
Feedback received by
Student:
Comments by student:
2
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Date:
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3
Table of Contents
Introduction ……………………………………………………………………………………………………………….. 4
Question 1: “Identify the value-chain activities that appear to underlie Heartsong’s
competitive advantage?” ……………………………………………………………………………………………… 4
Question 2: “Why might an outsourcing arrangement with EdFex be attractive to Heartsong?”
…………………………………………………………………………………………………………………………………. 6
Question 3: “What are the implications of an EdFex outsourcing arrangement for the
capabilities underlying Heartsong’s competitive advantage?” ………………………………………….. 8
Conclusion ………………………………………………………………………………………………………………. 10
Reference List ………………………………………………………………………………………………………….. 11
Introduction
Strategic management is contemplated as the indispensable segment that delineates monitoring,
and ongoing planning. The fundamental concept of strategic management showcases a
consequential role to pursue the effectiveness and deploying organizational strategies in order
to apparatus management strategies. The major concern of strategic management is to maintain
strategic planning that is beneficial to determining the strategic direction of organizations like
Heartsong LLC. Aside from this, strategic management also depicts a major role to analyse
competitors’ actions in order to get competitive advantages. Understanding, and identifying
organizational goals is another major concern of strategic management.
Organizational Overview: Heartsong LLC is considered a “designer and manufacturer of
replacement heart valves” (refer to the case study). The manufacturer and designer
organization buildup a worldwide reputation that dispenses leading-edge, and high-quality
artificial heart valves. Heartsong tends to develop and grow its operations rapidly. The overall
growth of the business of the firm relies on its production capacity and the ability to manage
