Facebook Case
1. Is social networking a fad or is it here to stay? What gives it staying power?
Social networking is not a fad and will around for a while given the simple fact that people
want to be connected to people that are important to them at all times. Social networking
sites offer a place for friends to connect, users to meet other people as well a place to play
games. People have wanted to be connected to each other as much as possible for a while
and now social networking sites offer this opportunity to anyone who registers for the
website. Social networking also offers an environment that is easy to share stories and
meet other people as well as get some degree of security.
Its staying power relies on the ability for many of people’s friends to join the website.
Unlike the website SixDegrees, which suffered because not enough of people’s friends
joined the website, social networking sites today have many more people that have joined.
People are often peer pressured by friends, family and co-workers to join these types of
sites and add them as friends and talk with them. Social networking sites are continually
changing and offer the people that join the site an opportunity to see what is going on in
people’s lives that are close to them.
2. Why has Facebook been successful building market share relative to competitors in their
industry?
Facebook has been successful in building market share relative to competitors in its
industry because Facebook offers superior privacy setting which can limit personal
