Q1. What are the reasons behind Fabindia’s growth?
Commitment to a social mission while focussing on growth-Fabindia aimed to
bring social good by empowering the artisans and craftsmen by creating
livelihood opportunities thereby making them a valuable part of their growth
Uniqueness of product– Fabindia was focussed on exclusivity of the product and
providing a unique shopping experience for its customers
Gradual Diversification of product portfolio– The portfolio was expanded
gradually from only home furnishings to ready-to-wear clothes and furniture
Willing support of local artisans and craftsmen– Fabindia enjoyed strong trust
equations with its suppliers who themselves found opportunities of livelihood and
growth through this alliance.
Economic Reforms of 1991– As the Indian economy opened up post-reforms an
upwardly mobile set of consumers began to show appetite for both basic and
lifestyle goods. Fabindia became a beneficiary of these reforms
Innovative Positioning– In 1977 Fabindia introduced contemporary design in its
products which was highly successful among lay and professional consumers
