RUNNING HEAD: EXTERNAL TRENDS IN MOVIE THEATER INDUSTRY 1
External Trends in Movie Theater Industry
Hugo Hasegawa
Webber International University
RUNNING HEAD: EXTERNAL TRENDS IN MOVIE THEATER INDUSTRY 2
Introduction:
Movie theater industry had faced a terrible situation during the economic downturn. Through
the years ticket sales revenue wasn’t consistent enough to make managers confident, and a lot
of external factors such as competitors make them feel unconfident regarding the situation.
Luckily, managers from this industry have managed to adapt to the situation to reenhance
sells and rise their revenue with high profile movies, higher ticket prices, or premium
amenities.
The external components that are most important for managers in movie theater chains are
economic, demographic, technological, and sociocultural. For the first one, there is a big deal
because customers are less likely to be willing to go to the movie theater because of the price
that is going higher. At a demographic point of view, managers must deal with age, gender,
