Blog 8
Explain why you think more marketers will increase spending more
on email marketing in 2017 than on any other marketing channel
Are there more marketers will increase spending more on email marketing in
2017 than on any other marketing channel? My answer is yes. Email marketing
has great potential as technology developing. There are some advantages of
email marketing.
First, email marketing is more measurable than other marketing channels. Email
marketers can measure open rate, click rate, conversion rate, bounce rate and even
more. One more thing is email can lead respondents to websites which are another
big opportunity that helps analyze customer’s behavior. Measurement of
customers is always a big issue to marketers. Companies invested millions of money
on research of consumer behavior, but is that accurate enough? Researcher selects
samples, parts of target, to analysis. However, I think samples cannot accurately
represent everyone. Email marketers can easily analyze every single person as long
