Executive Summary
Hello! My Name is, Sergio Rodriguez.
This is an executive summary for my class CIS 3198-91L for fall semester 2013.
The following summary is on a specific company I really like, I am familiar with most of
its products and I am a consumer of this brand as well. This is a German automobile
company and it is called Volkswagen. During my lifetime I have owned a few Volkswagen
vehicles. They come out to be very reliable vehicles, they have a sense of luxury and
sporty looks giving you the advantage to get a much lower price than its higher luxury
brands such as Audi.
I want to start off by briefly introducing the company:
Volkswagen AG was founded in 1937 and is headquartered in Wolfsburg, Germany. The
Volkswagen group together with its subsidiaries, engages in the manufacture and sale of
automobiles worldwide. This company operates in four segments:
Passenger Cars and Light Commercial Vehicles; which is involved in the development
of vehicles and engines.
Trucks and Buses; engages in the development, productions and sale of trucks and buses.
Power Engineering; is involved in the development and production of large diesel
engines, industrial turbines and chemical reactor systems.
Financial Services; this segment offers dealer and customer financing, leasing, banking
and insurance, mobility and fleet management services.
This company is very well known worldwide, it has been very successful in most countries
in which it operates in such as Europe, Mexico, Brazil, North America and the Asia pacific
region. During the past few years we have seen an increase of Volkswagen vehicles in the
