Rakiem Strickland
Professor Mungalsingh
Bus 181-E1
December 21st 2018
Executive Summary
Mission Statement:
Want to become part of something special? Want to become part of a family? Come join Family
and Friends Living Healthy, we are a Saturday Walking Club that will be meeting at the William
J Devine Clubhouse at Franklin Park in Dorchester on Saturdays starting June 1st 2019 to August
31st 2019. Our mission is to foster positive relationships and connect with others while at the
same time living healthy and “Walking in the Right Direction,” We want to promote a healthy
lifestyle through walking and physical fitness which I feel is important for all communities from
all walks of life. What connects me to this venture is that I’ve done the BAA 5K many times and
feel a sense of connection in the community and I’m bringing it back to my own community so
people can have the same attitude towards healthy living and physical fitness. We want to bring a
sense of joy and excitement towards healthy living and physical fitness. The need for this
Saturday Walking Club is strong in my community as I see many people with health problems.
The needs that this club will address is obesity, high blood pressure and lack of motivation. All
of these I feel is due to a lack of a walking club in the community. We will seek to address these
needs by fostering positive relationships, motivating people to pursue a healthy lifestyle and
through walking, we will better your mood. These solutions will make my community better,
happy, excited and joyous knowing that they can become healthier and physically fit.
Market Analysis:
I generated money for the growth of this business by using $5 to buy paper at Staples to print out
walking flyers for next year. I used this seed money successfully at Black Market on Saturday,
October 13th when I discussed my venture with potential new members who could join us
starting next year. I spoke to them about where we meet, what to expect, T-Shirts, took questions
and if they have any suggestions regarding the club next year that I can use. One suggestion was
to have somebody join us and discuss the benefits of living a healthy lifestyle at the beginning of
the club. Another suggestion that I received later is to have water and snacks. My attempts to
engage potential customers were successful because I got many customers signed up for next
year. They took flyers and asked questions regarding the shirts for next year. I told them we
would keep in contact. Changes that can be made to this venture to make the idea viable is to cut
