Executive Summary
3.1 Company Information
The reason that we choose to start pet carrier business is that nowadays, the trending in
raising pet is increase, so we offer the pet carrier to the pet owner with green concept
which our product cause no harm to the environment. As the number of pet owners is
rising, the opportunity in this industry is quiet higher than the moderate rate, so we choose
to maximize the opportunity with our strength to create our business value.
We create the high quality pet carrier which make from rattan with the attractive design.
We offer two types of product line, which are shoulder pet carrier and trolley pet carrier.
When the pet owner doesn’t go outside, the pet carrier can used to be the pet house. We
aim the pet owners that have concern about green product. We can serve the need of
customers who want to take their pet outside with the attractive design and green.
Most of pet owners need to take their pet outside with some reasons such as take a walk,
go to animal hospital, travel etc. To do these activities safely, pet owner need the safety pet
carrier to carry their pet from one place to another. Otherwise, the pet might run out
dangerously.
Our main management control system is based on Continuous Improvement. Therefore,
we are planning to provide several types of training to key managers for improving their
