‘Examples of how changes in the environment affect organisations.’
Contents
Introduction…………………………………………………………………………………
…3
Tube gets first Wi-Fi at Charing
Cross………………………………………………………… 3
Nintendo hit as high Yen takes its toll on
business………………………………………………..4
Water to be tested from BP Oil
Spill…………………………………………………………………………….4
EU to launch Google search
investigation…………………………………………………….5
Bibliography…………………………………………………………………………………
According to Rob Watkins (2008) organisations are entities made up of interrelated parts
which are intertwined with the outside world (the external environment). Business
organizations and firms have to be wary of external influences that can affect their
organization this can be a positive affect or negative effect. There are many factors that
have an impact on the way organizations operate. Thus where an organization suffers from
an external influence they need to adapt their products or services. Pestle stand for
‘Political, Economical, Social, Technological, Legal and Environmental. In this report I
am going to use 4 articles which are about a specific firm and discuss how each one suffers
from one of the factors of the PESTLE analysis
1. Tube gets first Wi-Fi connection at Charing Cross
1.1 Technology is one external factor from the PESTLE analysis, The article is about
project Wi-Fi which is about the introduction of the first Wi-Fi access in London
undergrounds by the company BT. The company I’m going to talk about is BT, they aim to
put on a six-month trial which will allow commuters to connect to the internet while on the
train, and enable them to check emails and browse the net. Investment in technology and
innovation is seen as a key success for an enterprise (Rob Watkins, 2008, p10). BT trialling
Wi-Fi on the tube is going to have a positive effect on its sale for broadband as more
customers are going to be enticed by its additional benefit of using the broadband service
on the tube while travelling for example to work.
1.2 The article states how the service will be free for BT broadband customers as a result
this may gain them a competitive advantage against the likes of other competitors such as
Talk Talk and Virgin. The reason for this would be because customers might be more
inclined to switch to BT internet service for this extra feature they provide that no other
internet services offer. As the maturity of technology is developing and the use of
technology is increasing, this means that BT are able promote their service and attract a
wide range of internet users and become even more popular within the nation.
