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Vision: Team 3 focuses in in retail and service. They manage to get high market share in these markets.
Team 3 also focusing in production and this will reduce their cost of finished products and helps them
to increase their gross profit margin. Besides, Team 3 have no staff turnover rate which they are good
in human resource to ensure no staffs resign.
Mission: to become a leader of beverage healthier products globally.
- To inspire healthier communities by connecting people to consume fresh juices.
Competitive strength assessment:
Team 3 Team 1 Team 8
Key success factors important weight rating score rating score rating score
Product Quality 0.3 9 2.7 7 2.1 6 1.8
Distribution 0.2 8 1.6 4 0.8 6 1.2
Inventory 0.2 9 1.8 7 1.4 6 1.2
Market Shares 0.2 6 1.2 8 1.6 5 1
Staff turnover rate 0.1 10 1 10 1 10 1
Total important weight 1.00
Weighted overall strength rating 8.3 6.9 6.2
In my opinion, I choose team 1 and team 8 as team 3’s closest competitive in these markets based on
