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Student name:__________“
1) An important first step in adapting a product to a foreign market is to determine the
A) language problem of the intended market.
B) product’s compliancy to irrational beliefs of its potential foreign consumers.
C) degree of newness of the product as perceived by the intended market.
D) personal ethics of individuals in the target market.
E) regional political parties present in the domestic market.
2) What is a severe limitation of using the Internet for primary research?
A) Using the Internet for primary research is the most expensive way of conducting
primary research.
B) The educational qualifications of the respondents of surveys on the Internet cannot
be identified accurately.
C) Secondary data cannot be accessed on the Internet for conducting research.
D) A sample universe composed solely of Internet respondents represents a potential
bias.
E) The data on the Internet are usually outdated.
3) Derived demand can be defined as demand that is
A) dependent on another source.
B) independent of consumer wants and needs.
C) highly volatile.
D) independent of price.
E) highly responsive to factors other than price.
4) The ________ process includes the physical handling and distribution of goods, the
passage of ownership (title), and the buying and selling negotiations between producers and
middlemen and between middlemen and customers.
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A) distribution
B) channel
C) logistics
D) control
E) marketing
5) Innovation spreads by the process of
A) liquidation.
B) dissolution.
C) diffusion.
D) filtering.
E) flighting.
6) What is true of franchising?
A) The franchiser has little control on marketing of the products at the point of final
sale.
B) It is an important form of horizontal market integration.
C) It provides an effective blending of skill decentralization and operational
centralization.
D) The franchisee provides market knowledge, capital, and personal involvement in
management.
E) Foreign laws and regulations are usually hostile toward franchising.
7) Maureen leads the international marketing department of Mayfone, a smartphone
manufacturer. Mayfone has recently decided to expand its presence in Ecuador. As part of the
marketing research effort, Maureen has decided to use data on competitors provided by
independent market research agencies located in Ecuador. In the context of assimilating
secondary data, which of the following problems is Maureen most likely to face?
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A) comparability of data
B) communicating the results
C) willingness to respond
D) defining the research problem
E) storage of data
8) Marketers use three different techniques to ferret out translation errors in marketing
research questionnaires ahead of time. What is one of these techniques?
A) back translation
B) simultaneous translation
C) linear translation
D) serial translation
E) recentering
9) Which statement is true of universal standards in the sale of international products?
A) All governments mandate universal standards.
B) The idea of universal standards is being resisted in developing countries.
C) The international market for industrial goods uses the imperial system as a universal
standard.
D) The lack of universal standards limits the expansion of industries.
E) Firms that adhere to universal standards find the costs to be greater than the benefits.
10) A consortium differs from a joint venture in that a consortium
A) usually operates in a country in which the participants are already active.
B) does not involve the creation of a separate legal entity.
C) is formed mainly for executing short-term projects.
D) typically involves a large number of participants.
E) restricts the right to hold an equity position by its major partners.
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11) How do the vast majority of services enter a foreign market?
A) importing and exporting
B) licensing, franchising, or direct investment
C) smuggling and pirating
D) through diaspora population
E) through brokers
12) Exercise Away Products found out it needed to shorten the legs of its treadmills sold in
China owing to the height of the average Chinese person. By doing this, Exercise Away Products
has achieved
A) product disapprobation.
B) product obsolescence.
C) product dilution.
D) global product standardization.
E) product homologation.
13) Once a researcher has defined the research problem and established research objectives,
the researcher should
A) assess the suitability of available statistical methods for analyzing the data.
B) evaluate the cost and benefits of the research effort.
C) analyze, interpret, and summarize the results.
D) effectively communicate the problem and objectives to decision makers.
E) determine the sources of information to fulfill the research objectives.
14) ________ is traditionally defined as the systematic gathering, recording, and analyzing of
data to provide information useful to marketing decision making.
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A) Marketing reach
B) Marketing exposure
C) Marketing research
D) Market skimming
E) Target marketing
15) What is a reason for marketing industrial goods abroad that does NOT necessarily apply
to consumer goods?
A) acquiring ACSI certification
B) bypassing import tariffs
C) reducing the volatility of demand
D) avoiding sales tax
E) acquiring ISO certification
16) What is true of business services?
A) Most business services companies enter international markets to service their local
clients abroad.
B) The removal of trade barriers poses a serious threat to the continued expansion of
international services trade.
C) The perception of quality of a business service depends solely on the average per
capita income of the buyer’s country.
D) Services are intangible and so cannot be produced in one country and exported to
another.
E) Firms should avoid providing after-sales services as the costs do not justify the
benefits.
17) Which mode of foreign market entry offers the most control and the highest potential
return for a company?
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A) strategic alliance
B) joint venture
C) exporting
D) direct foreign investment
E) contractual agreement
18) What does the perception of quality depend on?
A) the manufacturer’s specifications
B) the customer
C) standardization
D) government specifications
E) universal quality standards
19) In knowledge-based services, such as consulting, engineering, education, and information
technology, ________ are a key driver of success and failure.
A) exchange rate regulations
B) intellectual property issues
C) tariffs on the import of goods
D) free trade zones (FTZs)
E) income taxes
20) Marco has decided to use information collected by other researchers in his upcoming
research project on cultural trends. This is an example of using a ________ data source.
A) personal
B) direct
C) primary
D) secondary
E) first-hand
21) Bragster Bar, a brand of energy bars in Canada, sells its bars singly or in packs of two in
South Asian markets instead of their regular multiple-item packaging that contains 10 or 20 bars.
What requirement of the local market most likely influenced Bragster Bar’s packaging decision?
A) economic
B) technological
C) cultural
D) legal
E) political
22) Distribution in ________ has long been considered the most effective nontariff barrier to
that market.
A) Western Europe
B) China
