EXAM 2 MKT 134
Question 1 1 / 1 point
Questions are an excellent way to demonstrate that you are communicating by listening.
True
False
Question
2
1 / 1
point
Recall is often exactly the same between two or more people.
True
False
Question
3
1 / 1
point
Anything that might disrupt the sending or receiving of a message is called _____.
encoding
decoding
response
feedback
noise
Question
4
1 / 1
point
Encoding is _____.
the process of converting a programmed message into meaning on the part of the receiver.
the process of converting a message to be sent to a receiver into a symbolic form such as
letter, pictures, or language.
an action taken by the receiver in response to a message.
the method of providing information back to the sending in response the message.
anything that can interfere with the communication of a message between sender and
receiver.
Question
5
1 / 1
point
Decoding is _____.
the process of converting a message to be sent to a receiver into a symbolic form such as
letter, pictures, or language.
an action taken by the receiver in response to a message.
the method of providing information back to the sender in response the message.
anything that can interfere with the communication of a message between sender and
receiver.
the process of converting an encoded message into meaning on the part of the receiver.
Question
6
0 / 1
point
_____ means thinking about your communication from the receiver s point of view.
Speci/city
Soft skill
Empathy
Decoding
Noise
Question
7
1 / 1
point
Words, phrases, or acronyms that are used only in a company are called _____.
axioms
clichés
formal language
standard speak
jargon
Question
8
1 / 1
point
According to the three-times convincer concept _____.
/fteen percent need to be exposed to a message 15 times in order to buy into it
eighty percent of people need to be exposed to a message three times in order to buy into it
/ve percent need to be exposed to a message up to /ve times in order to buy into it
ten percent need to be exposed to a message up to 10 times in order to buy into it
ninety percent of people need to be exposed to a message one time in order to buy into it
Question
9
1 / 1
point
A meeting that takes place in at least two remote locations and includes technology support to see and
hear people in all locations simultaneously is called _____.
webinaring
streaming
videoconferencing
screencasting
podcasting
Question
10
1 / 1
point
An audio broadcast transmi(ed via an MP3 player is called a _____.
podcast
webinar
screencast
webisode
netcast
Question
11
0 / 1
point
Which of the following about body language is false?
Body language is what we say without words.
