List five brand names and indicate what product is associated with the brand name.
Evaluate the strengths and weaknesses of the brand name.
1. Twitter – Twitter is a internet blogging service. Users are able to set up accounts and are
able to write ‘updates’ or more commonly known as ‘tweets’. Tweets are short, 160 word
blog entries. Twitter is an extremely strong brand name. The brand itself has produced its
own lingo, including the word ‘tweet’. This service is used by many of the worlds most
famous celebrities and athletes.
2. Facebook – Facebook is an online social network that allows people to stay connected
with their friends. The service allows people to create their own ‘page’ which includes
information about the user, pictures, and also allows the user to supply ‘updates’. All of
which the user’s friends have access too. This also is an extremely strong brand. Much like
twitter, Facebook has created its own lingo. In 2008, one publication coined the word of
the year as ‘defriend’ which mean to stop being friends with someone on facebook. There is
also a movie about the creation of Facebook.
3. ESPN – ESPN is a news service provider. They specialize in sports news. They are the
number one sports news provider in the United States. Their brand name is also extremely
recognizable. The company has its own television station, website, and magazine, which
all use the brand ESPN. The company also has ESPN radio, a sports radio station.
