ETHICS AND CORPORATE RESPONSIBILITY IN THE WORKPLACE 2
In the Stakeholders environment the working group should define the exact stakeholder
information or characteristics to be considered. The following key characteristics are usually
included for each stakeholder: name, position and organization, internal/external to the
organization promoting the policy, knowledge of the policy, position on the policy, interest,
alliances, resources, power, and leadership, the stakeholder’s position on the policy is key to
establishing whether or not he or she will block the policy implementation (Rabinowitz, 2013).
Stakeholder knowledge level is important in identifying stakeholders who oppose the
policy due to misunderstandings or lack of communication, determining the stakeholder’s vested
interests in the policy will help policy makers and managers better understand the stakeholder’s
position and possible ways to address his or her concerns, identifying possible stakeholder
alliances is important because alliances can make a weak stakeholder stronger, or provide a way
to influence several stakeholders by dealing with one key stakeholder , another key is the
amount of and ability to mobilize resources tis an important key characteristic that is summarized
by a power index, and Finally, establishing whether or not the
Stakeholder has leadership will help policy makers and managers target those stakeholders who
will be more likely to actually demonstrate their position for or against the policy and convince
others to do so (Rabinowitz, 2013).
PharmaCARE’s stakeholders are individuals and businesses that have an interest in the
company’s day to day operations. The stakeholders in this scenario include PharmaCARE, a
successful pharmaceutical company, CompCARE, a subsidiary of PharmaCARE, Wellco, a large
drugstore chain, the employees of the various companies, the African nation of Colberia and the
Colberians. All of these stakeholders have a stake in the outcome. Some of the stakeholders for
PharmaCARE include employees, customers, investors, creditors, government agencies, and