Running head: Ethical Reasoning
Ethical Reasoning & Action Paper (Excellence System)
Chad Thornton Jr
Davenport University
Marketing 421.30884
Professor Polanco
May 20th, 2018
Running head: Ethical Reasoning
What exactly is ethical marketing, well this can be explained as “less of a marketing strategy and
more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and
responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective
judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard
and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing
strategies.” (Explore the Strategy of Ethical Marketing (2017)). Many people have their versions of what
they believe ethics is, but it all revolves around what’s the right and wrong way of doing things.
Throughout reading the article, I found a few things that were wrong, but the one thing that I found to
be unethical would definitely be made a push to be ethical through minuscule matters but still spoke on
how they will still push burgers and fries as their staple. Now granted, how can we blame them, but
