MAR2011
Douglas Scott
April 20, 2019
Essay Questions 17
Direct, Online, Social Media and Mobile Marketing
1. Explain the major benefits of direct marketing for customers and for sellers.
Direct marketing is when a business offers and promotes its product in a direct way to the
buyers in order for these to purchase the good. Some examples are internet transactions,
TV commercials and direct mail with offers and promotions. One of the major benefits
for the customers is that they can purchase any product without leaving the comfort of
