PORTFOLIO ASSIGNMENT
CHAPTER DRAFT
By
Dan Fang
Marketing course
University of Maryland
25October 2015
Introduction
Theses statement :
Marketing, difference between customer and product centric marketing, role of internet and
innovations in marketing.
Marketing:
Marketing is a very important aspect of the organization. Survival of the company depends
upon its marketing department because they are the ones responsible for selling products.
Keeping in mind importance of marketing, companies are investing a lot to improve its
marketing department. Similarly, market is expending, new and new companies are entering
into market. This in causing increase in competition. This increase in competition causes
difficulty for the marketing department to show growth. This results in innovation in
