Expansion of Panera Bread into England – executive summary
Panera Bread is a successful food business, often operated as a bakery or café, which
provides fast but healthy food to people who have busy lifestyles but still want a healthy
meal.
Europe being so culturally diverse and a strong financial leader, seems like a very
attractive market place for Panera bread. Panera bread food does not meet a specific
culture, which is great for a place like Europe and has seen great success with expansion
into Canada. People in Europe appeal to “the healthy lifestyle” but are also always in a
hurry which is why Panera bread will experience great success and hopefully expansion to
more countries across Europe.
Government and health regulations in Europe are very similar to those of the United
States. Panera bread goes through health inspections on a yearly basis and discrimination
or sick leave laws are recognized. Dealing with government and political issues should not
be a problem for Panera Bread.
If Panera Bread is expanded to England, Their will be competition from local food
businesses that offer recycling, gluten-free foods, and offer leftovers to the community
which are the exact same strategies Panera bread follows. However, there is one strategy,
which is not used by any of these competitors, which is offering food for people with
allergies. Panera bread offers a menu strictly for allergenic people who cant just eat
anything. This will give us an advantage over competition in the area.
Extensive training requirements are needed before working for Panera bread, which
