The website nitewatches.com is put up by the company Nite International Limited. Nite
International is a privately owned British company based in the South of England that
designs, manufactures and retails its own brand of sports watches. Created by its current
owner in 2004, Nite has developed into one of the worlds most respected and trusted
online watch brands with a well earned reputation for superb products, excellent customer
service and a firm commitment to long term customer care.
As an online direct-to-consumer brand the company takes the responsibility of providing
the best possible ongoing customer support.The website provides almost everything a
customer would want while visiting an ecommerce website at the touch of a button,
including their latest products, spare parts, and a dedicated Nite watch service centre. They
even offer second purchase discounts, upgrades and part exchange on older models.
To use this ecommerce website the customer can directly access the website and go to their
“STORE” to see a wide range of watches the company offers. Once the customer selects a
certain type of watch they can see different variety of model of the same watch to choose.
The website provides the facility to view the detail image of the selected model of watch.
It even provides the facility of comparing the selected model of watch with other watches
in terms of its features.
Once the customer decides to buy a particular watch, the item is added to the basket which
