Oral Research Presentation
No one like to make mistakes. According to (Seller) there are different kinds of mistakes
and different situations in business. There are small mistakes like in paperwork up to immense
mistakes in important decisions. However, why do the managers still making errors? Companies’
directors commit mistakes because they do not analyze their customer, do not think in the future
nor know their products.
First, you must to know what your clients represents. According to (Kotler, and Armstrong)
you will fail if you do not know who your customer is. You need to make a research with efficacy
to establish your target. For example, for McDonald’s their classic customer is the person who will
eat a hamburger, and do not want to wait more than 5 minutes. Despite this, the company sold
“McPizza” that is not a hamburger and took at least 8 minutes to make. In consequence they
stopped the production of pizzas.
Second, why are you going to change something that is working well? Around 1985, Coke
