Environmental Forces Analysis for Amazon

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Jesse Lonabaugh
Environmental Forces
The company I picked to focus on for this assignment is Amazon.com. Amazon was
founded by Jeff Bezos on July 5th, 1994. Amazon was originally supposed to be named
“cadabra” but was changed when Jeff Bezos lawyer thought he said “cadaver.” Amazon started
out as a company only selling books but has now grown into one of the largest online retailers in
the world. They provide everything from A to Z hence the logo that Amazon uses where an
arrow goes from the A to the Z in the word Amazon. The company was also not profitable for
the first seven years and considering how large they are today you would have never known. The
company first reported profits in 2001 with a revenue of $1 billion with a profit of $5 million.
Though Amazon seems unstoppable once you are at the top it is easy to fall and you have more
obstacles in your way to remain at the top.
One force Amazon is facing is a technological one. The issue comes from their web
service department. Amazon Web Service (AWS) is a service used by many organizations for
things such as the cloud, which stores information. AWS started in 2006 and now is ten years old
but is facing true competition for once. The coemption comes from Google and Microsoft who
provide similar services. This is forcing Amazon to roll out new services and technology to have
the advantage over the rising competition. Another technological issue Amazon faces is on their
prime day which was July 12th, 2016 this year. This sale is similar to black Friday and was
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