INTRODUCTION
I engage in this course because Im really interested in the environment, from the last years
following different news and changing in the public interest in the matter. I think that
nature is important subject of great relevance.
In this way I decided to attend the course of environmental marketing management, in
critical way to everything I was learning and studying. This moved from my personal idea
that each writing or article that we read is not objective, but subjective. Luckily in this
period of study, I had opportunity to study for Environmental marketing management and
my exam of Public Economics and discovering how the subject are related under the
argument of bad externalities. Im studying just now the different type control of
government (in this case U.S.A.) on the pollution, with aim to regulate the economy and
protect the environment. The idea of the author (Joseph E. Stiglitz ex. Chairman of
President Clinton Council of Economic Advisers) is radically different from the ones hear
at lesson. I prefer to have different documentation and gain new knowledge.
Fines, marketable permits, regulation and innovation are different way for a government to
control pollution that constitute a bad externalities in the way that, if producing we create
goods useful for the person, we also create pollution that is expensive problem to solve.
The author follows the same points discussed at lesson.
Fines and marketable permits are not the best solution. In both case firms could be pushed,
to maximise their profits to pay the fines or to buy marketable permits from less polluting
companies (depending from the grade of fine); the same is also for the subsidizing.
Performance based regulations and input regulations are introduced like one of the best
way to control the pollution created from the market. Performance based regulation can
make some injustice in the market, like example taken from the scrubber regulation in the
American coal industry, where the imposition of limits on pollution led some producer
from western U.S.A. not to use scrubber thanks to their different geological characteristic
of resources, with bad competition to east producer. In this way performance based
regulations makes difference between geographical areas; while would be better that all
producers be pushed to reduce pollution. This type of solution was often driven more from
politics than policy.
Also different problem to home economy could be given from innovation policy. Example
was the forced innovation of selling cars that consume 40 gallon for miles, forcing industry
