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International Business
Environments and Operations,
13/e
Global Edition
Part Two
Comparative Environmental
Frameworks
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Chapter Two
The Cultural
Environments
Facing Business
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Chapter Objectives
•To understand methods for learning about
cultural environments
•To analyze the major causes of cultural
difference and change
•To discuss behavioral factors influencing
countries’ business practices
•To understand cultural guidelines for companies
that operate internationally
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Culture
Learned norms based on values,
attitudes, and beliefs of a group of
people
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Cultural Diversity
A means of gaining global
competitive advantage by bringing
together people of diverse
backgrounds and experience
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Cultural Collision
•Occurs in international business when:
▪A company implements practices that are less
effective
▪Employees encounter distress because of
difficulty in accepting or adjusting to foreign
behaviors
Cultural Factors Affecting International
Business Operations
