Case Study 2
1. Passion
A good franchisor needs to be inspiring – to their team of
franchisees and to the customers buying into the product and
service. If the franchisor is enthusiastic and passionate and truly
believes in the values and aims of the business then that will
cascade down to the team and beyond.
Supportive
The relationship between franchisee and franchisor doesn’t end
when the franchise agreement is signed. A good franchisor
recognises the importance of investment in ongoing support and
training for the franchise team and is in tune with what the
franchisees need from the management team
Communication
It’s vital that the franchisor is a good communicator – able to
communicate the vision for the business to the franchise team and
appreciate that communication is a two way process
Honesty
A good franchisor is an honest one – open about any hurdles that
the business has or may face and how the brand can adapt to them
or has learned from its mistakes. And keeping the franchise team
informed about business developments and how that may impact
on them and their business is vital at every stage.
Listening
Any franchisor ignores feedback at their peril. Franchisees
working on the frontline in the business provide valuable
information about what’s working in the business and what isn’t,
what is profitable and what is not……harnessing this information
and acting on it is vital to the long term survival of the brand.
Adaptability
Things change. Consumer needs and wants evolve, new trends
emerge and competitors appear on the horizon. A good franchisor
sees the need for the brand and the product/service to evolve and
looks to adapt and develop the business to make sure it keeps
moving forward
Valuing the team
A franchise brand’s biggest asset is its franchise team. A great
franchisor creates a positive culture and values the contributions
that everyone brings to the business.
Leadership
It’s vital that the figure at the forefront of the business has the
personality, determination and resilience to lead a team of people.
It’s also important that the figure at the head of the business can
lead by example and rely on their own experiences to inspire the
team rather than sitting up in an ivory tower dispensing orders and
demands.
