1. What is the general ambience of the advertisement? What mood does it create?
How does it do this?
a. It seems that the ambiance is pretty heavy. The light and shade are pretty
bright, but the men who sit on the bench are expressing pretty bad.
2. What is the layout of the advertisement? How are the basic components or
elements arranged – foreground, background, focal point, angles, shapes, lines,
emphasis?
a. In the background, there are lots of audiences. On the right side, there is a
bench for the play to sit and rest. There is one player who sits on the
bench and chained to the iron chain. On the left downside, there is a
promote phrase.
3. What is the relationship between pictorial elements and written material and what
does this tell us?
a. I think the pictorial elements are trying to show situations about written
material, which is an injury situation. It tells us that don’t get an injury and
advertise the hospital.
4. What is the use of space in the advertisement? Is there a lot of neutral space or
is it full of multiple elements? What is weighted or emphasized and how?
a. I think there is not full of multiple elements. It emphasized the injury
