Employing Strategy in a Competitive Environment
Create an environmental scan for the company indicating the most significant
environmental threats and discuss how the company should respond to each threat to
ensure that the impact to the business is minimal.
When you are one top, everyone wants to knock you off of your position, and this is true
for Apple. There are several threats that apple is facing to and these are as follows:
First threat to Apple is their competitors. Major competitor of Apple is Microsoft.
Microsoft mainly competes with Apple in the software area where Microsoft is developing
and enhancing its software for all hardware while Apple has developed its own operation
system on its own hardware. This marketing strategy of Apple is causing disadvantages for
the company because all supporting applications they develop are not compatible with
other operation systems like Microsoft or android platforms.
Second threat is market concentration on premium users. Apple is pricing itself out of the
mobile and computer market, and that remains a problem. All new devices from Different
manufactures behave and look the same to the Apple’s products but they are less
expensive.
Final threat is copyright related lawsuit. Lawsuit is one of the biggest problems for giant
companies like Apple. Because of a small mistake company can lose millions even billions
of dollars. As we know that Apple found guilty of unlicensed distribution of electronic
versions of works by eight Chinese authors. According to media reports, the company has
also violated the intellectual property rights of two Chinese companies and Apple is
obliged to pay the authors and companies whose products were offered to users.
(“Apple Found Guilty of Copyright Infringement.” CNET Asia. N.p., n.d. Web. 03 Mar.
2013)
Because of the limited market share of Apple and restriction on customizability of their
OSX system many third-party applications don’t support Mac computers. In order to
decrease the impact of these problems to their business, they have to work on the
developing application that all other hardware can support their products.
I believe that most of the mobile device users prefer iPhone but not all of them can afford
it. So my suggestion to this issue would be that company has to improve their sales by
offering more financing for buyers of the device.
And when it concern to Copyright Company should protect their each step and actions
with legal normative and regulations. They have to hire third-party auditing companies in
order to evaluate the company, find threats, and get experienced suggestions. So that way
