Case Solution for:
Emmi Group Case Study
This case study tells us about the Emmi Group, largest milk processor and leading
producer of dairy products in Switzerland. Headquartered in the central Swiss city of
Lucerne. It has around 5000 employees in all around the world and their global revenues
are around 5billion Swiss Francs. It was founded in 1907 when they formed one company
from almost 60 local cooperatives and started producing cheese and yoghurt under the
marketing name “Emmi”.
Emmi’s main markets are Germany, Italy, Austria, the UK, the Benelux countries and US.
With its fresh range of products the company primarily focuses on lifestyle, convenience
and healthy products. Customers are retail businesses, the food sector and the food
industry.
Strategy development can be done after 3 workshop meetings in one year. These meeting
are held in the period from January to late summer so there is a gap between meeting that
lets them to have more time for their actions.
In September 2007 Emmi decided to change its CEO, Urs Riedener. He had held several
positions in the Swiss food industry and recently been head of Migros, Switzerlands
largest retailer. But later on in December the company faced with a profit warning: the
prices of milk and other raw materials had increased and it can affect the growth of the
company. In March initiated thorough strategic review process to deal with this problem.
After looking at the financial documents of the company he knows that an established
strategic review process it’s the company’s future success. Before growing internationally
