br />TABLE OF CONTEXT
1. INTRODUCTION 1
2. EMC BRIEFLY 3
3. PESTEL – analysis 4
3.1. Political / legal 4
3.2. Environmental 5
3.3. Socio-cultural 5
3.4. Technological 6
3.5. Economical 7
4. INTERNATIONAL STRATEGY 8
5. GLOBAL vs. LOCAL 9
6. EMC and CSR 10
6.1. Environmental responsibility 10
6.2. EMC to help combat greenhouse gas emissions 12
SOURCES OF INFORMATION
1. INTRODUCTION
I decided to do my individual assignment about a company called EMC. How I ended up
particularly choosing this company is for a couple of reasons. First of all I knew some facts
about EMC beforehand because my father is an employee in this company. Second, I am
quite sure that very few others know anything about it. EMC is a big multinational
company, but not that well known in the general public, especially in Finland.
My report will be a short review of EMC operations generally and after that discussing
some matters that influence EMC from an international management point of view. Ive
decided to emphasize a bit on the part where I discuss corporate social responsibility
within the EMC corporation. This is because I find this kind of matters most important in
todays
business world, where ethics are more lost than ever. I think of EMC as a great example of
how CSR and all things related to it are being handled and brought out in company.
2. EMC BRIEFLY
EMC is the world leader in information storage and management. They help organizations
of all sizes, all around the world, to implement Information Lifecycle Management (ILM)
strategies that enable them to more cost-efficiently manage, use, protect, and share their
information.
EMC customers include enterprises of all size, including almost every industrial sector, eg.
banks and financial companies, healthcare, telecommunications, airlines, logistics
companies, educational institutions, and the public sector.EMC, established in 1979, has its
headquarters located at Hopkinton, Massachusetts. They have over 100 offices and
distributors in over 50 countries. EMC has many major computer companies as their
partners, such as Dell, NEC, Fujitsu-Siemens, Unisys, Groupe Bull and NCR selling their
systems and software. Theyve also made alliances with leading software, networking and
service companies including Cisco, Microsoft, SAP, Oracle, Accenture, and EDS.
EMC production facilities are located in Massachusetts, North-Carolina and Ireland. They
also have research and development centres in Massachusetts, North- Carolina, India, and
Japan with customer support centres in Australia, Massachusetts, Ireland and Japan. EMC
has over 23 000 employees working globally, from which 7 000 work in Hopkinton. EMCs
revenues in 2004 were $8,23 billion.
EMC is led by a board of directors, which latest addition was Executive Vice President and
