SOLBRIDGE INTERNATIONAL SCHOOL OF BUSINESS
Elizabeth Arden:
Executing Global
Supply Chain Re-
engineering
Tan Wang
Elizabeth Arden was established in 1910 and after several times of acquisition, finally in
2001, FFI bought it and changed the company name to Elizabeth Arden,Inc. As the leading
company in the cosmetic industry, Elizabeth Arden expanded its business in more than 90
countries; however, in the year of 2007, the performance of current supply chain was poorly
in terms of the industry benchmarks and the organization internal expectations. Elizabeth
Arden was suffering from the problems like large inventory levels, long inventory days of
supply, low fill rate and so on.
In order to change the deficiencies, Elizabeth Arden was planning to re-engine the current
supply chain by implementing the ‘turnkey strategy’. By doing so, Elizabeth Arden can focus
more on its core business. In this approach, Elizabeth Arden will look for consolidate
