Name: دبع دمحم دبعهطيوغاب
ID: 435025943
“Effects of online advertising on automobile sales“
by Jianping Peng and others
Sun Yat-sen University, Guangzhou, P.R. China
QUESTION 1 WHAT ARE THE MAIN PURPOSES/OBJECTIVES OF THE RESEARCH?
– The purpose of this research is to provide an exploration of the relationship between online
advertising and vehicle sales.
– It explores the effects of online advertising spending on automobile sales through both search
and non-search advertising.
– Evaluate the effectiveness of online advertising in both search and non-search formats.
QUESTION 2 WHAT ARE THE SUB-QUESTIONS
– How does online advertising spending impact automobile sales?
– Among various online advertising methods, the researchers focused on two of them for analysis
(search format and non-search format). Therefore, the question became as: “Do they both have
impacts on automobile sales? If so, are the impacts different?”
QUESTION 3 HOW WAS THE PURPOSE OF RESEARCH DEVELOPED
– This study was conducted to provide an exploration of the relationship between online
advertising and vehicle sales.
