Module 8 Assignment
Harnessing Competitive Forces and Gaining Competitive Advantage
Name: Estefania Leyva V.
Date: 04/11/18
Course Number and Title: Global Marketing Fall Semester
Walden University
According to Mind Tools, the Five Forces is a simple but powerful tool for understanding
the competitiveness of your business environment, and for identifying your
strategy’s potential profitability. In this tool it is collected information of the
company in a more analytic way to see what advantages has the company,
understand the external forces and see the weakness for improving it. The five
forces are competitive rivalry, supplier power, buyer power, threat of substitution,
