Title:
Economics analysis of network consumption
Name:
Mengru Shen
Student ID:
2021288939
Submission date:
Dec 9, 2015
Executive Summary
With the popularity of the Internet, the computer cost declines continuously. Network
consumption has been gradually changed from a fresh thing to the important part of
people’s daily lives. Network is affecting people’s traditional consumption habits and
thinking, life style, with its special advantages and growing popularity. From the
current situation of College Students’ network consumption, this report makes
economics analysis of college student network consumption and sets up economic
model for college student network consumption.
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Table of contents
Executive Summary………………………………………………………………………………………………………. 1
Problem Statement……………………………………………………………………………………………………….. 3
Introduction………………………………………………………………………………………………………..……….. 3
1 Literature Review…………………………………………………………………………………………….………… 3
2 Economic Analysis……………………………………………………………………………………………………… 4
2.1 Status of college student network consumption………………………………….…..……………4
2.1.1 Location relative concentration…………………………………………………………..…….4
2.1.2 The content of college student network consumption is diversity.…………………5
2.1.3 College student network consumption level is on the rise……………………….……5
2.2 Economics theoretical analysis of college student network consumption…..……………5
2.2.1 Production characteristics of college student network consumption................5
2.2.2 Input elements of college student network consumption….…..…..…………………6
2.2.3 Marginal utility of college student network consumption…………………………….7
2.3 Economic model analysis of college student network consumption….…….…...............7
2.4 Influences of college student network consumption to economic life…………………...…8
2.4.1 Economic risk analysis of college students’ network consumption……………….8
2.4.2 Game theory and college student network consumption risk……………………..10
Conclusions…………………………………………………………………………………………………….………….. 10
References……………………………………………………………………………………………………….……..….. 11
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Problem Statement
As a new economic phenomenon, network consumption of college students must have
its economic basis, so this research tries to analyze the network consumption of
college students from the perspective of economic theory model and economic model.
In economics field, it is believed that consumption is to satisfy the desires of
consumers and the utility maximization. Meanwhile, the establishment of college
students’ network consuming model is helpful for business to understand the
consuming habits of consumers and provide better service.
Introduction
In recent years, as online consumption behavior of college students has profound
influence on the economic life, it is very important to study the network consumption
