In a world where technological innovation is revolutionizing industries and changing the
dynamics of many different businesses, informational technology (IT) is becoming a
bigger part of our lives everyday. The continuous technological breakthroughs that are
allowing consumers getting products and services quicker than ever before is changing
how consumers buy and how much they consume. IT does matter, business analytics runs
on IT systems and companies rely on their analytics to make their future decisions for their
company.
Many businesses around the globe use informational technology to run their
inbound/outbound logistics. The big advantage that this brings to companies that use It for
their supply chain is that it impacts the people on both sides of the business, the consumers
and the employees. Informational technology can measure the demand of commodities and
develop a supply chain strategy to maximize resources and efficiency from the purchase
order to when the consumer gets their product. This can save companies millions of dollars
in cost by simply implementing the right IT. While many make the argument that IT can no
longer bring strategic advantage to a company, it still adds value to many companies. One
area that where it can add a lot of value is marketing.
Typically, when you think about marketing you do not think about IT. However, IT can
impact your marketing efficiency and maximizing your opportunities to market. In an