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Assignment 2: Final report
Krystal Boone
Strayer University
Economics100
Dr. Slinsky
June 1, 2019
Introduction
The beauty industry is one of the sectors of the economy that is involved in offering of services.
The industry is marked by different trends. For instance, the consumers in the industry,
especially women, tend to be on a journey of exploration. The consumers enjoy new products
and are always in search for new brands. There is a generational shift in the industry where
younger generations of consumers are involved in rejecting large brands. Alternatively, young
and independent brands are considered to support a surge in creativity. There is the notion that
there is a new brand emerging in the industry, which is an indication that entrepreneurship is
heated in the beauty industry. The industry is on expansion since it is involved in establishments
that primarily deal with perfumes, cosmetics, personal grooming products as well as toiletries
.
