Causes for changes in supply 1. changes in the prices if inputs
2. technological innovations
3. organizational innovations
4. changes in the price of related outputs
5. changes in trans. costs
6. changes in expectations about the future
irrelevancy of Sunk Costs sunk costs cannot be be recovered therefore they
are irrelevant in making future decision
Marginal Willingness to Pay 1. the quantity an individual is willing to purchase at
each price
2. the amount of money an individual is willing to pay
for an additional amount at each level of
consumption
What is supply (SR) 1) a “picture” of diminishing returns
2) a way of measuring marginal cost (MC)
or, alternatively, the cost of producing an additional
or marginal unit
3) the price necessary to induce suppliers to provide
a given quantity to the market