How does e-commerce differ from e-business?
e-business refers to the digital enabling of transactions and processes within a firm,
involving IS under control of the firm. e-commerce is external.
Identify and describe the (8) unique features of e-commerce.
Ubiquity Available everywhere. Business can be done practically any time
Identify and describe the (8) unique features of e-commerce.
Global reach Bus. can be done globally and across cultures
Identify and describe the (8) unique features of e-commerce.
Universal Standards Shared by all nations across the world
Identify and describe the (8) unique features of e-commerce.
Richness Refers to the complexity and content of the message. MKTG messages with
video, text, audio, etc.
Identify and describe the (8) unique features of e-commerce.
Interactivity Allows for two way communication…similar to face to face because of
interconnectivity of the internet.
Identify and describe the (8) unique features of e-commerce.
Information Density Total amount, timeliness, and quality of info available to merhants.
Identify and describe the (8) unique features of e-commerce.
Personalization/Customization Targeting a marketers message based on name, history,
preferences etc.
Identify and describe the (8) unique features of e-commerce.
Social Technology Social platforms and their interconnectivity of users.
Describe and identify Web 2.0 Applications
Social networks YouTube Wikipedia
Describe the (5) major types of e-commerce
B2C Type most consumers are likely to encounter
Describe the (5) major types of e-commerce
B2B Largest form of e-commerce 3.36 trillion in 2009.
Describe the (5) major types of e-commerce
C2C eBay
Describe the (5) major types of e-commerce
P2P File sharing of music, videos, etc
Describe the (5) major types of e-commerce
M-Commerce Use of mobile devices to facilitate commerce
Evolution of e-commerce (3) Stages
Innovation – early years the infrastructure was created which laid the groundwork for
future growth Consolidation – From March 2000 – 2005 Reinvention – Social networking
and Web 2.0 apps.
Identify the (7) factors that will define future of e-commerce
Overall revenues, # of products and services over the web, amount of web traffic all rising
in future.
Identify the (7) factors that will define future of e-commerce
E-commerce prices will continue to rise to cover cost of doing bus on the web
Identify the (7) factors that will define future of e-commerce
e-commerce margins and profits will rise to levels of traditonal retailers
Identify the (7) factors that will define future of e-commerce
Fortune 500 Co. will play a dominant role
Identify the (7) factors that will define future of e-commerce
Entrpreneurs will play role in pioneering new social apps.
Identify the (7) factors that will define future of e-commerce
# of successful pure online co. will continue to decline, most successful co. will have a
