전자상거래특론(Electronic Commerce) Term Exam (Date: 2013-12-4)
Department. information system Student No. 2013554154 Name. ( Khalid Al-otaibi )
1. Which of the following is a characteristic of e-tailing? (B)
A) Competition is local.
B) Customer relations are less stable due to anonymous contacts. (O)
C) Price changes are expensive, but can be done at anytime.
D) Fewer resources are needed to increase customer loyalty.
2. Major advantages of e-commerce to sellers include each of the following except (A)
A) charging less for items. (O)
B) lower supply chain costs.
C) reacting quickly to customer’s needs.
D) competing with larger companies.
3. Based on distribution channel used, Dell’s B2C business model can be classified as
a
A) direct marketing by mail-order company.
B) pure-play e-tailer.
C) click-and-mortar retailer.
D) direct sales by manufacturer.
4. A business model where a company sells in multiple marketing channels
simultaneously best defines (A)
A) multichannel business model. (O)
B) concurrent business model.
C) direct marketing.
D) revenue enhancement.
5. The portal online banking application provides
A) general bank information and history.
B) account transfer capabilities.
C) online brokerage services.
D) links to local business.
6. Which of the following is the unplanned, emergency-type buying where buyers
usually pay more?
A) maverick buying
B) spot buying
C) impulse purchasing
D) extreme purchasing
7. Using Internet technology to buy goods and services from a number of known or
unknown suppliers best defines
A) e-reverse auctioning.
B) e-tendering.
C) e-sourcing.
D) e-informing.
8. A characteristic that describes customer loyalty to a site that eventually results in
higher revenue best defines
A) retention.
B) acquisition.
C) stickiness.
D) attachment.
9. Two types of materials and supplies that are traded in B2B are
