1. Introduction
The cases provides an overview of Monsanto, history, transition, Bio seeds and concerns,
ethical operation concerns bribery etc Monsanto’s seeds earned the moniker mutanto in
the 90s, due to health issues.. This reports will focus on evaluation of the negative impacts
the seeds negative effects has had on its succesfull marketing campaign and on how the
company can solve the issue.
2. Issue
Bio seed issues recap
Mosanto despite this however managed to successfully market its products by focusing on
non consumable products, namely its bad reputation due to the company failing to appease
and in some cases elevating key shareholder concerns regarding consumer and
environmental protection, patents.
3. Analysis
The negative effects itself has an effect on Monsanto firstly, the Issue of Crop resistance to
pesticide and herbicides would mean that Monsanto will have to redesign their products.
Secondly bioseeds itself have a bad rep without the involvement of Monsanto, potentially
large markets gov regulations limit sales, banned in EU
perhaps the most important factor, in terms of Safety and environmental concerns,
Bioseeds have a bad rep due to its various concerns. Monsanto has done nothing inorder to