Entering new markets and especially the implementation of transnational strategy can be very
hard for organizations to get right. Differences in organizational cultures between countries,
fluctuation in currency exchange rates, complexity of processes into entering a new market can
make it a whole lot harder for organizations that hope to expand their operations globally where
the trend of globalization has made it almost a necessity for multinational companies to do just
that. Thus, organizations must consider various aspects when entering a new market of in a
foreign country.
The Card board box and container manufacturing industry in the U.S is a $67 billion dollars
industry with around 1909 number of businesses in the U.S alone (IBISWorld, 2020).
Since we have already decided to enter the U.S market that we think holds the long-term profit
potential in comparison to other countries the second step would be to perfect the timing of the
