Dove is a global brand that operates in over 80 countries. They pride themselves on
promoting real beauty and encouraging confidence in women and girls. Dove achieves this in a
number of ways.
I. Internet Marketing: Social Media
If you take a look at their social media presence, you’ll notice that they have quite a
following on their Facebook and Twitter pages. With over 170,000 followers on Twitter and
over 23 million likes on Facebook, Dove constantly interacts with their fans. Dove’s use of
hashtags have proven to be an effective way to produce discussion about their products and
brand. Hashtags like #BeautyIs, #LoveYourCurls and #SpeakBeautiful have recently been
used to encourage women to feel confident and beautiful in their own skin. Dove often
comments on users posts with positive and reaffirming messages. This type of discussion
