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Dove chocolate
Introduction
DOVEisabrandofmilkchocolatemadeandmarketedbyMarsCompany.IntheUnitedKingdom,I
relandandtheMiddleEast,DOVEissoldasGalaxy.
DOVEwascreatedin1956byLeoStefanos,aGreek-AmericanimmigrantfromChicago.
TheDOVEoficecreambarswereonlysoldlocallyinChicagountil1985whendistributionbeganin
selectedcitiesaroundthecountry.In1986,thecompanywasacquiredbyMars,Incorporated.Relat
edbrandsinotherpartsoftheworldinclude"Jewels",and"Senzi"intheMiddleEast.Thebrandsof
GalaxyandDOVEalsomarketawiderangeofproductsincludingready-to-drinkchocolatemilk,h
otchocolatepowder,chocolatecakes,icecreamandmore.TheDOVEisknownforthemessageswr
ittenontheinsideofthefoilwrapperofeachindividualchocolatepiece.
ThesuccessofDOVEmadethecompanywonthebiggestmarketshareinchocolatemarket.Theco
mpanyhasachievedabout15billionsdollarssales,andthesubsidiarieshavebeensetupinmoretha
n100countries.FurthermoretheDOVEChocolateisthemostpopularpresentintheworld.
Product
The Galaxy and Dove brands cover a wide range of products including chocolate bars in
milk chocolate, Caramel and Fruit & Nut varieties,Minstrels, Ripple (milk chocolate with a
folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and
Truffle. Related brands in other parts of the world include "Jewels", and "Senzi" in the
Middle East. The Galaxy and Dove brands also market a wide range of products including
ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.
The Dove brand is known for the messages written on the inside of the foil wrapper of
each individual chocolate piece.
Specially:They take their responsibility for marketing their brands appropriately very
seriously. They have a Marketing Code that governs all their promotional activity and
states thar they only promote their products to people aged 13 and over as this is the age at
which they believe that people can make informed choices about sensible snack
consumption.
Qualities:Madewith100%purecocoabutter,DOVEChocolatehasanamazingscent,aglossycolo
randarichtaste,surpassinganyotherbars.Alwayssilkysmoothonthetonguewithacomplexflavor
,eachDOVEChocolateproductstartswithonlythebestcacaobeans,testedtwicebyexpertMarstec
hniciansforqualityandflavor.
Distribution channel:chain of intermediaries,each passing the product down the chain to
the next organization, before it finally reaches the consumer or end-user.
For its smooth and creamy taste, its sumptuous new shape,and its packing,is intended to
create the perfect Dove moment.
Dove Individuals
Dove Caramel
Dove Caramel Liaison
Dove Milk Chocolate Large Bar
Dove Dark Chocolate Large Bar
Dove Extra Dark Chocolate 63% CACAO Large Bar
Dove Milk Chocolate with Almonds Large Bar
Dove Milk Chocolate Singles Bar
Dove Dark Chocolate Singles Bar
Dove Milk Chocolate Miniatures
Dove Dark Chocolate Miniatures
Dove Ice Cream Bars
Dove Cookies
Dove Sugar Free Chocolates
Dove Truffle
Dove Dark Peppermint Bark
Packaging: Dove chocolate is better than domestic brands in China'smarketwhichmakescus
