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Dove chocolate

Introduction

DOVEisabrandofmilkchocolatemadeandmarketedbyMarsCompany.IntheUnitedKingdom,I

relandandtheMiddleEast,DOVEissoldasGalaxy.

DOVEwascreatedin1956byLeoStefanos,aGreek-AmericanimmigrantfromChicago.

TheDOVEoficecreambarswereonlysoldlocallyinChicagountil1985whendistributionbeganin

selectedcitiesaroundthecountry.In1986,thecompanywasacquiredbyMars,Incorporated.Relat

edbrandsinotherpartsoftheworldinclude”Jewels”,and”Senzi”intheMiddleEast.Thebrandsof

GalaxyandDOVEalsomarketawiderangeofproductsincludingready-to-drinkchocolatemilk,h

otchocolatepowder,chocolatecakes,icecreamandmore.TheDOVEisknownforthemessageswr

ittenontheinsideofthefoilwrapperofeachindividualchocolatepiece.

ThesuccessofDOVEmadethecompanywonthebiggestmarketshareinchocolatemarket.Theco

mpanyhasachievedabout15billionsdollarssales,andthesubsidiarieshavebeensetupinmoretha

n100countries.FurthermoretheDOVEChocolateisthemostpopularpresentintheworld.

Product

The Galaxy and Dove brands cover a wide range of products including chocolate bars in

milk chocolate, Caramel and Fruit & Nut varieties,Minstrels, Ripple (milk chocolate with a

folded or “rippled” milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and

Truffle. Related brands in other parts of the world include “Jewels”, and “Senzi” in the

Middle East. The Galaxy and Dove brands also market a wide range of products including

ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.

The Dove brand is known for the messages written on the inside of the foil wrapper of

each individual chocolate piece.

Specially:They take their responsibility for marketing their brands appropriately very

seriously. They have a Marketing Code that governs all their promotional activity and

states thar they only promote their products to people aged 13 and over as this is the age at

which they believe that people can make informed choices about sensible snack

consumption.

Qualities:Madewith100%purecocoabutter,DOVEChocolatehasanamazingscent,aglossycolo

randarichtaste,surpassinganyotherbars.Alwayssilkysmoothonthetonguewithacomplexflavor

,eachDOVEChocolateproductstartswithonlythebestcacaobeans,testedtwicebyexpertMarstec

hniciansforqualityandflavor.

Distribution channel:chain of intermediaries,each passing the product down the chain to

the next organization, before it finally reaches the consumer or end-user.

For its smooth and creamy taste, its sumptuous new shape,and its packing,is intended to

create the perfect Dove moment.

Dove Individuals

Dove Caramel

Dove Caramel Liaison

Dove Milk Chocolate Large Bar

Dove Dark Chocolate Large Bar

Dove Extra Dark Chocolate 63% CACAO Large Bar

Dove Milk Chocolate with Almonds Large Bar

Dove Milk Chocolate Singles Bar

Dove Dark Chocolate Singles Bar

Dove Milk Chocolate Miniatures

Dove Dark Chocolate Miniatures

Dove Ice Cream Bars

Dove Cookies

Dove Sugar Free Chocolates

Dove Truffle

Dove Dark Peppermint Bark

Packaging: Dove chocolate is better than domestic brands in China’smarketwhichmakescus