Punam Patel
Business Policy 411
Professor O’Neal
October 27, 2014
Domino’s Pizza Analysis:
Introducon:
Domino’s Pizza begin its story in December 1960 when two brother Tom and James borrowed $900 to
buy DomiNick’s small pizzeria in Michigan. James later sold his share to Tom, he changed the business
name to Domino’s. Even though pizza industry is highly compe//ve, Domino’s Pizza stayed true to its
“simple menu” concept and work on providing great customer service until financial situation and
market condition in past few years led company take drama/c strategic steps to improve themselves.
Domino’s Pizza is world’s second franchise pizzeria company a3er Pizza Hut and number one is the pizza
delivery segment.
Analysis:
General Environment
In general environment, Domino’s Pizza is e7ected by economic and sociocultural. Due to recent
recessions, recovery in the company is slow. Economically, due to unemployment rates and lower
spending, business are a7ected including pizzeria restaurants. Group values 2xed on healthy diets and
