Minh Truong
Domestic Auto Part
Domestic Auto Parts (DAP) has large retail chains after published the market share for
automobile producers in the U.S. The big problem of DAP wasn’t introduced new product to the
market the last three years. Based on the case: “competitors Western Auto and Just in Time
Automobile had passed them”, both their competitor already introduced high value product to the
market. If they don’t solve that problem, they might lose their customer and market. Ellen Bright
who is new CEO gave her suggest such as: “we need to grow, we must be customer intimate, and
we must be operate excellent”. Some positive aspects of each these alternatives:
Operational Excellent
oDeliver on time
oImprove maintenance
oImprove supplier reltps
Customer Intimacy
oAchieve image of Trusted Supplier
