Running Head: DIVERSIFICATION MATRIX 1
Diversification Matrix:
Sammy’s Simple Snacks
Alex Brooks
Great Basin Community College
MKT 210
DIVERSIFICATION MATRIX Brooks 2
Abstract
Within the depth of this paper, one shall understand the Ansoff Matrix developed by H. Igor
Ansoff, which is a popular market strategizing method. The paper will cover the purpose of the
Matrix in addition to the definitions of its four components: market penetration, product
development, market development and diversification. Market strategizing for a certain product
